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Meet the CEO who turned the Swedish NoseFrida into a huge hit with American parents of babies

ByBeth Greenfield

Jan 25, 2025

On the occasion of the 10th anniversary of the Frida relaunch in the U.S., CEO Chelsea Hirschhorn looks back at the “blind naivete” that let her believe the snotsucker could go mainstream. Read More

Read More

By Beth Greenfield

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